People-pleasing is boring, passive and inauthentic.

Carla Palette creates influential and provocative brand experiences by challenging people to make bold and unconventional statements that acknowledge current social tension, cultivating meaningful connections between progressive brands and socially conscious audiences with high expectations. Working as an independent freelance designer and art director, Carla Palette works predominantly with beauty, fashion, food, beverages and lifestyle brands from all around the globe. With an extensive creative network, Carla Palette forms specialist teams that cater to the individual needs of her clients, resulting in strong collaborations and more impactful results. From conception to the outcome, Carla uses finely tuned processes in conceptual design and strategic thinking to execute aesthetically striking visual identity systems, boutique packaging and thought-provoking advertising & art direction.